“Design is a visual communication language that does not require translation and is accessible to everyone.”
The Russian brand REDA was founded in 2019 by architect and designer Daria Vasilkova (founder of the architectural bureau Art Group, since 2018 the top 100 among designers according to the versions of AD Russia, Elle Decor Russia and Blueprint).
Reda designs (according to its own design and in collaboration) and produces finishing solutions (tiles and porcelain stoneware), furniture, plumbing, interior items, as well as goods for home and everyday life.
Conceptually, Reda is a continuation and development of Daria Vasilkova's interior solutions for the projects of the Art Group arch bureau, which has become a system integrator of Reda products. Today, Reda solutions are used by designers, corporate companies, developers and buyers from all over the country.
The Russian brand REDA was founded in 2019 by architect and designer Daria Vasilkova (founder of the architectural bureau Art Group, since 2018 the top 100 among designers according to the versions of AD Russia, Elle Decor Russia and Blueprint).
Reda designs (according to its own design and in collaboration) and produces finishing solutions (tiles and porcelain stoneware), furniture, plumbing, interior items, as well as goods for home and everyday life.
Conceptually, Reda is a continuation and development of Daria Vasilkova's interior solutions for the projects of the Art Group arch bureau, which has become a system integrator of Reda products. Today, Reda solutions are used by designers, corporate companies, developers and buyers from all over the country.
Each Reda collection is a study related to history, tradition, and technology. We call it the visual code system. Through modern design solutions, we talk about meanings, whether it's the traditions of a family, the philosophy of a company, or the history of an entire region.
The basic principle of Reda is design is primary. First, we create a collection and its history, and then we adapt the design to the surface. This allows us to scale infinitely in formats, from ceramic tiles to animated videos.
In fact, we create a corporate identity and produce the necessary products for it.
It is important to us that other designers and companies are able to integrate Reda products as effectively as possible. Therefore, we are ready to teach and help with design, share our many years of experience in creating projects that are recognized both in Russia and abroad.
Each time, Reda strives to create a Russian product that will be relevant not only here and now, but has the potential to become part of global design. We believe that design language can become a universal language of communication for people anywhere in the world.
The basic principle of Reda is design is primary. First, we create a collection and its history, and then we adapt the design to the surface. This allows us to scale infinitely in formats, from ceramic tiles to animated videos.
In fact, we create a corporate identity and produce the necessary products for it.
It is important to us that other designers and companies are able to integrate Reda products as effectively as possible. Therefore, we are ready to teach and help with design, share our many years of experience in creating projects that are recognized both in Russia and abroad.
Each time, Reda strives to create a Russian product that will be relevant not only here and now, but has the potential to become part of global design. We believe that design language can become a universal language of communication for people anywhere in the world.
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