DARIA VASILKOVA FOUNDED THE ARCHITECTURAL BUREAU ART GROUP IN 2011, AND IN 2019 SHE FOUNDED THE REDA BRAND, WHICH PRODUCES TILES AND INTERIOR ITEMS. SINCE 2018, SHE HAS REGULARLY BEEN INCLUDED IN THE RATINGS OF THE BEST DESIGNERS AND ARCHITECTS IN RUSSIA ACCORDING TO AD AND ELLE DECORATION MAGAZINES. HER PROJECTS HAVE BEEN PUBLISHED IN RUSSIAN AND FOREIGN MEDIA, INCLUDING AD RUSSIA, ELLE DECORATION (MYDECOR), INTERIOR DESIGN USA, AD SPAIN, AD GERMANY, AD MEXICO, AND AD INDIA.
THROUGH HER BRAND REDA, DARIA VASILKOVA CONVEYS THE IDEA OF HUMANISTIC DESIGN AND PROMOTES THE PRINCIPLES OF ZERO-WASTE PRODUCTION. FOR EXAMPLE, BROKEN TILES OR THEIR LEFTOVERS FROM PREVIOUS PROJECTS CAN BE USED TO CREATE ARTISTIC PANELS OR FURNITURE FINISHES. DARIA ATTACHES IMPORTANCE NOT ONLY TO THE MATERIAL ITSELF, BUT ALSO TO THE LABOR AND TIME THAT HAVE BEEN INVESTED IN IT BY PEOPLE. THE USE OF RECYCLED MATERIALS IS BOTH A CONSCIOUS ATTITUDE TOWARDS THE ENVIRONMENT AND OTHER PEOPLE'S WORK, AS WELL AS A CHALLENGE TO CREATIVE AMBITIONS.
DARIA VASILKOVA'S PORTFOLIO INCLUDES COLLABORATIONS WITH ARTISTS, OBJECT AND FASHION DESIGNERS, AS WELL AS WITH CHILDREN FROM THE "SMA FAMILIES" FOUNDATION AND STUDENTS OF THE "POINT OF THE FUTURE" SCHOOL IN IRKUTSK.
"I WANT TO CHANGE SOCIETY'S ATTITUDE TOWARDS PEOPLE WITH DISABILITIES, MOTIVATE OTHER DESIGNERS AND ARTISTS TO UNDERTAKE SIMILAR COLLABORATIONS. OUR GOAL IS TO GIVE CHILDREN A CHANCE TO FEEL LIKE CREATORS," SAYS DARIA.
THROUGH HER BRAND REDA, DARIA VASILKOVA CONVEYS THE IDEA OF HUMANISTIC DESIGN AND PROMOTES THE PRINCIPLES OF ZERO-WASTE PRODUCTION. FOR EXAMPLE, BROKEN TILES OR THEIR LEFTOVERS FROM PREVIOUS PROJECTS CAN BE USED TO CREATE ARTISTIC PANELS OR FURNITURE FINISHES. DARIA ATTACHES IMPORTANCE NOT ONLY TO THE MATERIAL ITSELF, BUT ALSO TO THE LABOR AND TIME THAT HAVE BEEN INVESTED IN IT BY PEOPLE. THE USE OF RECYCLED MATERIALS IS BOTH A CONSCIOUS ATTITUDE TOWARDS THE ENVIRONMENT AND OTHER PEOPLE'S WORK, AS WELL AS A CHALLENGE TO CREATIVE AMBITIONS.
DARIA VASILKOVA'S PORTFOLIO INCLUDES COLLABORATIONS WITH ARTISTS, OBJECT AND FASHION DESIGNERS, AS WELL AS WITH CHILDREN FROM THE "SMA FAMILIES" FOUNDATION AND STUDENTS OF THE "POINT OF THE FUTURE" SCHOOL IN IRKUTSK.
"I WANT TO CHANGE SOCIETY'S ATTITUDE TOWARDS PEOPLE WITH DISABILITIES, MOTIVATE OTHER DESIGNERS AND ARTISTS TO UNDERTAKE SIMILAR COLLABORATIONS. OUR GOAL IS TO GIVE CHILDREN A CHANCE TO FEEL LIKE CREATORS," SAYS DARIA.
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