MEASURING THE FUTURE
Measuring the Future is a joint project of the charitable foundation "Novy Dom", inclusive educational complex "Point of Future" students in Irkutsk, and the Russian brand Reda.
Its global goal is to reveal the creative children potential with different abilities and to create jobs in the region in the future. It also aims to establish mass tiled production and interior items and integrate them into public and private projects throughout Russia.
Its global goal is to reveal the creative children potential with different abilities and to create jobs in the region in the future. It also aims to establish mass tiled production and interior items and integrate them into public and private projects throughout Russia.
We realized that the significance of "Measuring the Future" is worthy of a story that goes beyond social networks, and we decided to make a documentary about the project, formulating its values into a real manifesto of humanistically oriented design: a focus on people (including development features), on the ethnicity of small nations, and on recycled materials to create modern interior items.
As a result of this collaboration four collections of ceramic tiles were released, drawings for which were created by 7 to 15 years old aged children : "Endemics of Baikal", "Geometry of Siberia", "Buryat Kaleidoscope" and "Shamanic Faces".
The series also includes interior items covered with tiles: bedside tables, dressers, shelving and a bed. The collection is complemented by textile art objects - dolls, the prototype for which were shamans, invented and drawn by students.
The series also includes interior items covered with tiles: bedside tables, dressers, shelving and a bed. The collection is complemented by textile art objects - dolls, the prototype for which were shamans, invented and drawn by students.
Vesti Irkutsk. Live: an unusual exhibition opens at the Bronstein Gallery
The "Measuring the Future" project is large and multifaceted. On the one hand, this is a social phenomenon, so we are making documentaries about it. But on the other hand, this is children's creativity in its purest form. That is why we decided to animate the images created by the "Point of Future" students, and we ended up with a cartoon. The main characters in it are characters representing the four elements, which were created by the patroness of spirits.
This project proves that scalability can be expressed not only in the number of objects and people involved, but also in the increase of communication channels and the diversity of visual language.
This project proves that scalability can be expressed not only in the number of objects and people involved, but also in the increase of communication channels and the diversity of visual language.
"Endemics of Baikal" COLLECTION
This is a touching series featuring animals, fish, and insects that inhabit Lake Baikal, as well as the surrounding nature. Pencil and watercolor sketches by "point of future" students have been transferred to the tiles without changes - thus fully preserving and conveying the naivety and childishness of children's drawings. In this collection, you can find unusual interpretations, such as cheerful or surprised seals with tufts.
"Geometry of Siberia" COLLECTION
For this collection, children chose the most typical representatives of the Lake Baikal fauna - the seal, the epishura, the golomyanka and the yellowwing - and decorated them with geometric patterns in rich colors and in blue and white. Children's sketches were transformed into a series of modular tiles, from which you can assemble surreal combinations of any size. Despite the diversity, the color scheme of this collection is associated with Lake Baikal: it contains typical shades of Siberian nature at different times of the year.
"Buryat Kaleidoscope" COLLECTION
High school students from the Point of Future school created patterns, rethinking traditional Baikal ornaments, integrating natural motifs into them. The collection color scheme was based on shades that are found in national Buryat costumes and landscapes of Lake Baikal - for this, the students conducted a visual study of local color. This collection fits perfectly into the philosophy of the REDA brand: tiles can be assembled into symmetrical patterns or unusual surreal compositions.
"Shamanic Faces" COLLECTION
The collection was created in collaboration with middle school students from the "Point of Future" school, who were asked to rethink the mythological symbols of the Buryats and were given complete freedom of expression. This made it possible to maximize the artistic and creative potential of children with disabilities. On the tiles we see a variety of shaman masks invented by children who interpreted images from fairy tales and legends in their own way. All the drawings are made in a different manner and differ from each other, but they can be assembled into a single panel.
INTERIOR ITEMS
Bed with totems
The main elements on this bed are totems carved from wood by a student of the Irkutsk school "Point of Future" Lenya Kirillov and his classmates Vladimir Sedyakin and Nikita Mishin. The totems are complemented by shaman heads made from recycled cardboard and two types of charms: recycled cardboard and ceramic. The bed frame is lined with tiles from the "Shamanic Faces" collection, produced by the Reda brand based on drawings by students of the inclusive educational complex "Point of Future".
The headboard of the bed has built-in drawers - thus the headboard functions as a chest of drawers. There is also storage space at the base of the bed.
This collaboration also included Elizaveta Solonitsyna, who made ceramic charms, and Ulyana Khokhlova, an artist whose main material for work is recycled cardboard. Ulyana Khokhlova made the heads of shamans based on children's sketches.
The headboard of the bed has built-in drawers - thus the headboard functions as a chest of drawers. There is also storage space at the base of the bed.
This collaboration also included Elizaveta Solonitsyna, who made ceramic charms, and Ulyana Khokhlova, an artist whose main material for work is recycled cardboard. Ulyana Khokhlova made the heads of shamans based on children's sketches.
Modular shelving
The accent detail of this rack is the facades, lined with blue and white tiles from the "Geometry of Siberia" collection.
The tiles were made according to sketches by inclusive educational complex "Point of Future" students.
The rack is a new item in the Reda brand's assortment. It is modular and easy to customize: the number of drawers and open shelves can be changed depending on the tasks and features of the space. The rack frame is made of metal, and the shelves and blocks with drawers are made of plywood. Also, facades can be covered with any other tiles from the Reda collections.
The tiles were made according to sketches by inclusive educational complex "Point of Future" students.
The rack is a new item in the Reda brand's assortment. It is modular and easy to customize: the number of drawers and open shelves can be changed depending on the tasks and features of the space. The rack frame is made of metal, and the shelves and blocks with drawers are made of plywood. Also, facades can be covered with any other tiles from the Reda collections.
cabinet TALL
THE TALL cabinet IS COVERED WITH TILES FROM TWO COLLECTIONS RELEASED IN CO-AUTHORIZATION WITH STUDENTS OF THE INCLUSIVE EDUCATIONAL COMPLEX "POINT OF FUTURE" - "BURYAT KALEIDOSCOPE" AND "SHAMANIC FACES", WHICH ARE PERFECTLY COMBINED WITH EACH OTHER.
THE REDA BRAND PHILOSOPHY IS THAT PRINTS FROM ANY COLLECTIONS CAN BE MIXED WITH EACH OTHER, AND THE MORE ABSURD THE MIX, THE BETTER. SINCE THE TALL cabinet IS DECORATED ON ALL FOUR SIDES, IT DOESN'T HAVE TO BE PLACED CLOSE TO THE WALL, IT CAN STAND IN THE CENTER OF THE ROOM AND EVEN BE USED AS A PEDESTAL.
THE REDA BRAND PHILOSOPHY IS THAT PRINTS FROM ANY COLLECTIONS CAN BE MIXED WITH EACH OTHER, AND THE MORE ABSURD THE MIX, THE BETTER. SINCE THE TALL cabinet IS DECORATED ON ALL FOUR SIDES, IT DOESN'T HAVE TO BE PLACED CLOSE TO THE WALL, IT CAN STAND IN THE CENTER OF THE ROOM AND EVEN BE USED AS A PEDESTAL.
RUSALKI FAMILY
The RUSALKI FAMILY series has been replenished with shamans and characters in which national Buryat motifs and local flavor are played out. All images were invented by children and recreated one to one. The inclusive educational complex "POINT OF FUTURE" high school students were asked to create their own heroes based on myths and legends - and thus five pillow dolls were born. They can be placed on a chair, sofa or hung on the wall. Each object is always unique, as it is sewn from textile remnants.
The RUSALKI FAMILY series has been replenished with shamans and characters in which national Buryat motifs and local flavor are played out. All images were invented by children and recreated one to one. The inclusive educational complex "POINT OF FUTURE" high school students were asked to create their own heroes based on myths and legends - and thus five pillow dolls were born. They can be placed on a chair, sofa or hung on the wall. Each object is always unique, as it is sewn from textile remnants.
The idea with perfume turned out to be so transformable and scalable that we thought about releasing merch with the same characters, who became the personification of the four well-known elements and "progenitors." We recommend making ceramic candlesticks, toothbrush holders, thermal mugs and shoppers. The collection will be constantly updated with new items, but you can see the main characters now.
cabinet Grande
Reda's assortment includes several bedside tables of different sizes, and for the presentation of the collection, created in collaboration with the inclusive educational complex "Point of Future" students, we chose the Grande model.
Despite the laconic color scheme, the tiles from the "Endemics of Baikal" series look very touching.
The black and white graphics are complemented by prints that replicate the watercolor children's sketches, who used only one additional color - blue.
Despite the laconic color scheme, the tiles from the "Endemics of Baikal" series look very touching.
The black and white graphics are complemented by prints that replicate the watercolor children's sketches, who used only one additional color - blue.
DRESSERS
The TRENTA dressers with four drawers is lined with tiles from the "GEOMETRY OF SIBERIA" and "ENDEMICS OF BAIKAL" collection. There are pencils & watercolour drawings on the tiles drawn by the Point Of Future nclusive school youngest grades students : they depicted fish, mammals and animals living in Lake Baikal and in the forests around it. You can combine prints in any order. This is a vibrant series that allows you to collect incredible colorful freshwater fish of any size.
The TRENTA dressers with four drawers is lined with tiles from the "GEOMETRY OF SIBERIA" and "ENDEMICS OF BAIKAL" collection. There are pencils & watercolour drawings on the tiles drawn by the Point Of Future nclusive school youngest grades students : they depicted fish, mammals and animals living in Lake Baikal and in the forests around it. You can combine prints in any order. This is a vibrant series that allows you to collect incredible colorful freshwater fish of any size.
the inclusive educational complex "Point of Future" students who took part in the project "Measuring the Future":
Arseny Agafonov; Elizaveta Akhmetova; Polina Balkun; Vasilisa Barkhatova; Georgy Butakov; Daria Vasilkova; Georgy Vakhrushev; Timur Galaziy; Agdar Gatypov; Tamara Gvozdeva; Maryana Gorbunova; Stepan Gorevanov; Alexandra Gryaznova; Nicole Gurevich; Vsevolod Gurimsky; Semyon Deganov; Serafima Denisenko; Anna Doroshenko; Daria Dutova; Natalya Dydykina; Ksenia Egorova; Alexandra Ekimenko; Fedor Eroshchenko; Alexander Zakharov; Matvey Zakhlebny; Ksenia Zimoroeva; Karina Zuenko; Alexandra Zykh; Anna Zyuzikova; Daria Zyuzikova; Valeria Ivashkina; Elizaveta Izmailova; Luka Kazakevich; Maria Karpova; Leonid Kirillov; Anna Kobeleva; Varvara Kovaleva; Daniil Kovalenko; Pavel Kolomin; Ivan Komarovsky; Milena Kondratieva; Anastasia Koreneva; Milana Korytova; Varvara Krygina; Milana Kurbatova; Kristina Loskutnikova; Arina Makarova; Valeria Makarova; Artem Mikhailov; Maria Michnik; Ivan Morozov; Maria Moryakina; Sofia Moryakina: Sofia Moryakina; Varvara Nadelyaeva; Veronica Nekrasova; Alina Nesterenko; Daria Nikiforova; Marina Novikova; Konstantin Ogashkov; Lukyan Patserkovsky; Taisiya Perelomova; Eva Perfilyeva; Miron Pomytkin; Alexandra Ponomareva; Robert Popov; Mikhail Privalov; Nika Pulyaevskaya; Daria Ruzhnikova; Eliveta Savina; Ulyana Sadovskaya; Ksenia Samoliga; Ivan Saprygin; Anna Saralidze; Varvara Saunina; Raisa Semenovich; Anastasia Simakova; Maria Smirnova; Vladislav Solovyov; Alexandra Sosnovskaya; Elizaveta Spivak; Alexandra Stepanova; Bogdana Tabunova; Veronika Tatarnikova; Margarita Tirikova; Ivan Tolschin; Savely Tomishenets; Sofia Toporova; Elizaveta Turygina; Maria Ushakova; Polina Fedorova; Nikolai Khoroshov; Sofia Tsitsenko; Stepan Chebotarev; Polina Chekmeneva; Alicia Chepurnykh; Alina Cherkashina; Margarita Chernykh; Inessa Zhang; Dmitry Shindyaykin; Artem Shishlyannikov; Egor Shkrabo; Anna Shugurova; Varvara Shchipina; Vitalina Yushchenko; Sofia Yasina
Arseny Agafonov; Elizaveta Akhmetova; Polina Balkun; Vasilisa Barkhatova; Georgy Butakov; Daria Vasilkova; Georgy Vakhrushev; Timur Galaziy; Agdar Gatypov; Tamara Gvozdeva; Maryana Gorbunova; Stepan Gorevanov; Alexandra Gryaznova; Nicole Gurevich; Vsevolod Gurimsky; Semyon Deganov; Serafima Denisenko; Anna Doroshenko; Daria Dutova; Natalya Dydykina; Ksenia Egorova; Alexandra Ekimenko; Fedor Eroshchenko; Alexander Zakharov; Matvey Zakhlebny; Ksenia Zimoroeva; Karina Zuenko; Alexandra Zykh; Anna Zyuzikova; Daria Zyuzikova; Valeria Ivashkina; Elizaveta Izmailova; Luka Kazakevich; Maria Karpova; Leonid Kirillov; Anna Kobeleva; Varvara Kovaleva; Daniil Kovalenko; Pavel Kolomin; Ivan Komarovsky; Milena Kondratieva; Anastasia Koreneva; Milana Korytova; Varvara Krygina; Milana Kurbatova; Kristina Loskutnikova; Arina Makarova; Valeria Makarova; Artem Mikhailov; Maria Michnik; Ivan Morozov; Maria Moryakina; Sofia Moryakina: Sofia Moryakina; Varvara Nadelyaeva; Veronica Nekrasova; Alina Nesterenko; Daria Nikiforova; Marina Novikova; Konstantin Ogashkov; Lukyan Patserkovsky; Taisiya Perelomova; Eva Perfilyeva; Miron Pomytkin; Alexandra Ponomareva; Robert Popov; Mikhail Privalov; Nika Pulyaevskaya; Daria Ruzhnikova; Eliveta Savina; Ulyana Sadovskaya; Ksenia Samoliga; Ivan Saprygin; Anna Saralidze; Varvara Saunina; Raisa Semenovich; Anastasia Simakova; Maria Smirnova; Vladislav Solovyov; Alexandra Sosnovskaya; Elizaveta Spivak; Alexandra Stepanova; Bogdana Tabunova; Veronika Tatarnikova; Margarita Tirikova; Ivan Tolschin; Savely Tomishenets; Sofia Toporova; Elizaveta Turygina; Maria Ushakova; Polina Fedorova; Nikolai Khoroshov; Sofia Tsitsenko; Stepan Chebotarev; Polina Chekmeneva; Alicia Chepurnykh; Alina Cherkashina; Margarita Chernykh; Inessa Zhang; Dmitry Shindyaykin; Artem Shishlyannikov; Egor Shkrabo; Anna Shugurova; Varvara Shchipina; Vitalina Yushchenko; Sofia Yasina