INTERVIEW TO THE PROJECT "NEW RUSSIAN//CULTURAL CODE"
"HOW TO FIND YOUR STYLE AND MAKE A WHOLE NICHE OUT OF IT, BY EDUCATING THE MARKET. WHERE TO SEEK INSPIRATION AND HOW "RUSSIAN" CAN BE REFLECTED IN COLLECTIONS THROUGH NATURE, SPORTS, HISTORY. CHARITY DESIGN."

We realized that the significance of "Measuring the Future" is worthy of a story that goes beyond social networks, and we decided to make a documentary about the project, formulating its values into a real manifesto of humanistically oriented design: a focus on people (including development features), on the ethnicity of small nations, and on recycled materials to create modern interior items.

LIVE: AN UNUSUAL EXHIBITION OPENING IN THE BRONSHTEIN GALLERY

FURNITURE COLLECTION ("POINT OF THE FUTURE" + REDA)

A CARTOON CREATED WITHIN THE FRAMEWORK OF THE PROJECT "MEASURING THE FUTURE" - A JOINT PROJECT OF THE INCLUSIVE SCHOOL "POINT OF FUTURE" AND THE REDA BRAND

IN THE TRADITIONAL COLORS OF GZHEL, WE saw THE SYMBOLS OF THE MALE AND FEMALE ORIGIN, WHICH, LOCATED ALONG THE PERIMETER OF THE FRAME, FORM THEIR OWN STORYLINES.

DESIGNERS: ELIZAVETA SOLONITSYNA, DARIA VASILKOVA.
CONCEPT DESIGNER: EKATERINA DORONINA

MOSBUILD - 2022 EXHIBITION
IN MARCH 2022, DARIA VASILKOVA BECAME A GUEST DESIGNER FOR THE DECORATION OF THE DECORIUM PROJECT STAND.
TOGETHER WITH PARTNERS FROM ESPOCADA AND CASCADE, DARIA HAS DEVELOPED A SOFA, THE UPHOLSTERY OF WHICH IS MADE OF REMNANTS OF CURTAIN FABRIC. REDA ITEMS MADE IN COLLABORATION WITH RUSSIAN SUBJECT DESIGNERS WERE ALSO PRESENTED AT THE STAND.

A PROJECT WITH THE SMA FAMILIES FOUNDATION, IN WHICH 20 WARDS OF THE FOUNDATION TOOK PART. DURING THE PANDEMIC AND SEVERE RESTRICTIONS, WE CAME UP WITH A PROJECT SO THAT CHILDREN COULD PARTICIPATE IN IT ONLINE. CHILDREN SENT US DRAWINGS ON THE THEME "DREAM" THROUGH THEIR PARENTS. THE DRAWINGS WERE TRANSFERRED TO THE TILE, WHICH WAS DECORATED WITH 5 CHESTS OF DRAWERS REDA. THUS, A GALLERY FOR CHILDREN'S DRAWINGS TURNED OUT.
CONCEPT: EKATERINA DORONINA