S-REDA is a contemporary design gallery and collaborative platform founded by the design brand REDA and the investment company Placebo/25.
We initiate, curate, and create contemporary design objects in which function is not fixed once and for all, but evolves through individual structural solutions, variability, and interaction scenarios.
By changing an object, a person changes the environment — and experiences a new way of living within it.
S-REDA objects are created through collaborations between designers, artists, manufacturing companies, and craft masters. Each piece combines function, material, technology, artistic imagery, and a unique scenario of human interaction.