MEASUREMENT THE FUTURE IS A JOINT PROJECT OF THE CHARITABLE FOUNDATION "NOVY DOM", INCLUSIVE EDUCATIONAL COMPLEX "POINT OF FUTURE" STUDENTS IN IRKUTSK, AND THE RUSSIAN BRAND REDA.
ITS GLOBAL GOAL IS TO REVEAL THE CREATIVE CHILDREN POTENTIAL WITH DIFFERENT ABILITIES AND TO CREATE JOBS IN THE REGION IN THE FUTURE. IT ALSO AIMS TO ESTABLISH MASS TILED PRODUCTION AND INTERIOR ITEMS AND INTEGRATE THEM INTO PUBLIC AND PRIVATE PROJECTS THROUGHOUT RUSSIA.

AS A RESULT OF THIS COLLABORATION FOUR COLLECTIONS OF CERAMIC TILES WERE RELEASED, DRAWINGS FOR WHICH WERE CREATED BY 7 TO 15 YEARS OLD AGED CHILDREN : "ENDEMICS OF BAIKAL", "GEOMETRY OF SIBERIA", "BURYAT KALEIDOSCOPE" AND "SHAMANIC FACES".

THE SERIES ALSO INCLUDES INTERIOR ITEMS COVERED WITH TILES: BEDSIDE TABLES, DRESSERS, SHELVING AND A BED. THE COLLECTION IS COMPLEMENTED BY TEXTILE ART OBJECTS - DOLLS, THE PROTOTYPE FOR WHICH WERE SHAMANS, INVENTED AND DRAWN BY STUDENTS.